The passion is the thread
running through the chapters of our story.

A tale made of different nuances, which starts almost thirty years ago in Castel Goffredo, in the heart of the international district of the female hosiery Made in Italy.

This is where Zinnia Calze was born in 1992. A company that, over the years, has been able to combine tradition and craftsmanship, the most modern technologies and a professionalism of the highest level.

In all these years, we have never stopped, looking for new directions and new challenges – day after day – motivated by the passion and by the desire to do better. By this way Zinnia Calze took life: a brand that, over the years, has been able to attest itself as a benchmark for the world of International Private Label.

Strong in our tradition and without ever forgetting our origins, today we write a new chapter of our story, the one in which the professionalism and the skills of three partners, Federica Mariani, Giovanni Gaetti and Claudio Panza, give life to a new reality: Sguardisegreti.

Today our story unites, in a perfect weave, past and future, tradition and innovation. Sguardisegreti is the clear and courageous response to the challenges that the future of the hosiery sector brings with itself.

Image module

Sguardisegreti is a STANDARD 100 by OEKO-TEX certified company

Image module




From several years in the world of hosiery, he started working very young in the family laboratory, until he decided to give life to his business, collaborating with the leading socks manufacturers. In 2010 he joined Zinnia Calze. Today Giovanni Gaetti is the soul of the production of Sguardisegreti, thanks to his important baggage of experience and technical skills.



She began his professional career in Zinnia Calze in 1996 and after a long working experience within the company, in 2010 she became a member. Today Federica Mariani brings in Sguardisegreti, together with her innate creativity and communicative ability, a breath of femininity, essential for the company image



A strong experience in the business field, both nationally and internationally, and a structured career that ranges from trading to marketing to human resources management, make Claudio Panza the commercial engine of Sguardisegreti. Positive and enthusiastic, today he joins Sguardisegreti with the aim of innovating and experimenting, leading the company to conquer the most important international markets.